The Ukrainian singer and winner of Eurovision 2016, Jamala, became a counter trafficking Goodwill Ambassador for the International Organization for Migration – the UN Migration Agency (IOM), Mission in Ukraine. Jamala supports IOM in its extensive work aimed at countering and preventing modern slavery by appearing in a public service campaign, Danger Might be Invisible at First. The video will start rotating on Ukrainian TV channels on 18 October, marking the European Union Anti-Trafficking Day. In addition to the television campaign, an outdoor campaign will be launched nationwide.